Artificial Intelligence and process automation offer organizations a way to better understand the customer at every stage of their journey—a journey that is comprised of an infinite number of potential interactions. Experience 16 offers a foundation for customer engagement with distinct capabilities related to marketing optimization, streamlined purchasing, customer contact interaction and voice of the customer solutions.
The customer journey has grown more complex and requires an omni-channel strategy that cuts across devices and technologies to ensure a rich customer experience. Experience Suite 16 addresses better engagement with customers, insight into digital content marketing asset usage and trends and better innovation of business applications in the cloud. With Experience Suite 16, creating, managing and publishing content to deliver exceptional customer experiences has never been easier.